Mascara compositions comprising water-insoluble polymeric material and water-soluble, film-forming polymers

ABSTRACT

The present invention relates to eye makeup, preferably mascara compositions comprising water-insoluble polymeric materials in the form of an aqueous emulsion and water-soluble, film-forming polymers. Said compositions exhibit improved wear and are removable with soap and water.

This application is a continuation of Ser. No. 08/912,966 Jul. 22, 1997,now an U.S. Pat. No. 5,874,072.

TECHNICAL FIELD

The present invention relates to eye make-up compositions, particularlymascaras, comprising water-insoluble polymeric material in the form ofan aqueous emulsion and water-soluble, film-forming polymers. Saidcompositions have improved wear benefits compared to compositions knownin the art and are easily removed with soap and water.

BACKGROUND OF THE DISCLOSURE

Eye make-up compositions, including mascara, are significant products inthe cosmetics market. Mascara enhances the beauty of the wearer bycoating the eye lashes, or in some instances eyebrows, with color.

In spite of their beauty enhancing characteristics, conventional eyemake-up preparations have been criticized for their failure to producethe desired effects during long periods of wear. Problems such asstaining and smearing, commonly referred to as smudging, and flaking ofthe mascara from the eyelashes are well known. Even where longevity hasbeen improved, such compositions also are known to be difficult tocompletely remove from the delicate eye area. An eye makeup compositionconceptually having significantly superior wear life, yet, easyremovability with soap and water would be very desirable.

Eye makeup compositions comprising polymeric emulsions in order toeliminate smudging are well known in the art and typically includewater-insoluble polymers, also referred to as latexes. Such compositionsincluding eye shadows as disclosed in U.S. Pat. No. 3,639,572, Henrich,issued Feb. 1, 1972; and mascaras as disclosed in U.S. Pat. No.4,423,031. Murui et al., issued Dec. 27, 1983; and European PatentApplication (EPA) 0568035, published Nov. 3, 1993. These compositionsinclude plasticizers or solvents to assist in forming films using saidlatexes. These compositions are known to contain thickeners to adjustthe viscosity of the composition. Said thickeners include water-solubleand water-swellable polymers, typically known for such use in thecosmetic art.

In a different embodiment of the above concept is disclosed in Pat.Cooperation Treaty application WO 94/17775, published Aug. 18, 1994. Theinvention disclosed therein includes mascara compositions comprisingwater-based silicone elastomeric latex, emulsions as opposed to"water-based" acrylic polymers. Longer wear and durability is attributedto the used of the elastomeric latex as it is more compatible with therest of the compositional matrix than the acrylic polymers.

Other compositions known in the art which seek to avoid the combinationof plasticizers and insoluble-polymer are exemplified in EPO 0530084,published Mar. 3, 1993. This application discloses compositionscomprising a dispersed phase and a dispersant phase , the dispersantphase containing at least one water-soluble polymer and the dispersedphase containing at least 50% wax. Said composition may contain othermaterials routinely used in cosmetic compositions includingwater-insoluble polymers.

Surprisingly, it has been found that the combination of water-insolublepolymeric materials in an aqueous emulsion and water-soluble,film-forming polymers provides mascara compositions that have superiorwear and are removable with soap and water. These mascara compositionscan be fabricated in a multitude of forms, such as creams, pastes andsolids. Preferably the compositions of the present invention arewater-in-oil and oil-in-water emulsions.

SUMMARY OF THE INVENTION

The present invention is for mascara compositions removable with soapand water comprising from about 3% to about 60% water-insolublepolymeric material and from about 2% to about 50% water-soluble,film-forming polymers. All percentages are by weight of the cosmeticcomposition unless otherwise indicated. All solutions are on aweight/weight concentration unless otherwise indicated.

DETAILED DESCRIPTION OF THE INVENTION

A. Water-insoluble Polymeric Materials

The mascara composition of the present invention compriseswater-insoluble polymeric materials in an aqueous emulsion. Saidwater-insoluble polymeric materials, disclosed in the art as latexes,are aqueous emulsions or dispersions of polymeric materials comprisingpolymers formed from monomers, said monomer derivatives, mixtures ofsaid monomers, mixtures of said monomer derivatives, natural polymersand mixtures thereof. Said polymeric material also includes chemicallymodified versions of the above polymers. These water-insoluble polymericmaterials of the present invention comprise from about 3% to about 60%;preferably from about 4% to about 40% and most preferably from about 5%to about 30% by weight of the composition.

Water-insoluble polymeric material of the present invention comprisemonomers selected from the group consisting of aromatic vinyls, dienes,vinyl cyanides, vinyl halides, vinylidene halides, vinyl esters, olefinsand their isomers, vinyl pyrrolidone, unsaturated carboxylic acids,alkyl esters of unsaturated carboxylic acids, hydroxy derivatives ofalkyl esters of unsaturated carboxylic acids, amides of unsaturatedcarboxylic acids, amine derivatives of unsaturated carboxylic acids,glycidyl derivatives of alkyl esters of unsaturated carboxylic acids,olefinic diamines and isomers, aromatic diamines, terephthaloyl halides,olefinic polyols and mixtures thereof. Preferred monomers are selectedfrom the group consisting of aromatic vinyls, dienes, vinyl esters,olefins and their isomers, unsaturated carboxilic acids, alkyl esters ofunsaturated carboxylic acids, hydroxy derivatives of alkyl esters ofunsaturated carboxylic acids, amides of unsaturated carboxylic acids andmixtures thereof. Most preferred monomers are selected from the groupconsisting of aromatic vinyls, dienes, vinyl esters, alkyl esters ofunsaturated carboxylic acids, hydroxy derivatives of alkyl esters ofunsaturated carboxylic acids and mixtures thereof. The polymerizationprocess for making said polymeric material of the present invention iswell known in the art. Such processes are disclosed in Kirk Otimer,Encyclopedia of Chemical Technology, Volume 14, "Latex Technology" 3rdEd. 1981; incorporated herein by reference.

Specific polymeric material useful in the present invention include,but, are not necessarily limited to the Syntran Series (of latexes) fromInterpolymer Corporation, for example Syntran 5170 and Syntran 5130(acrylates copolymers formulated with added ammonia, propylene glycol,preservative and surfactant) and Syntran 5002(styrene/acrylates/methacrylate copolymer formulated with added ammonia,propylene glycol, preservative and surfactant); the Primal Series(acrylic latexes) from Rohm & Hass; Appretan V (styrene/acrylic estercopolymer latexes) from Hoechst; Vinac (polyvinylacetate latex) from AirProducts; UCAR latex resin 130 (polyvinylacetate latex) from UnionCarbide; Rhodopas A Series (polyvinylacetate latexes) from RhonePoulenc; Appretan MB, EM, TV (vinyl acetate/ethylene copolymer latexes)from Hoechst; 200 Series (styrene/butadiene copolymer latexes) from DowChemical; Rhodopas SB Series (styrenelbutadiene copolymer latexes) fromRhone Poulenc; Witcobond (polyurethane latexes) from Witco; Hycar Series(butadiene/acrylonitrile copolymer latexes) from Goodrich; ChemigumSeries (butadiene/acrylonitrile copolymer latexes) from Goodyear; andNeo Cryl (styrene/acrylates/acrylonitrile copolymer latex) from ICIResins.

B. Water-soluble, Film Forming Polymers

In addition to the water-insoluble polymeric material disclosed above,the mascara composition of the present invention compriseswater-soluble, film forming polymers. Water-soluble, film-formingpolymers are defined herein to mean polymers which are soluble in water,water-cosolvent mixtures, such as ethanol/water, pH adjusted water,and/or tempered solutions of the above to facilitate solubilization ofthe polymers. Water-soluble, film forming polymers comprise from about2% to about 50%, preferably from about 4% to about 40% and mostpreferably from about 5% to about 35% of the composition.

The film forming, water-soluble polymers comprise polymers formed frommonomers, said monomer derivatives, mixtures of said monomers, mixturesof said monomer derivatives, natural polymers and mixtures thereof. Thewater-soluble, film forming polymers disclosed herein also includechemically modified versions of the above disclosed polymers. Saidmonomers are selected from the group consisting of olefin oxides, vinylpyrrolidone, vinyl esters, vinyl alcohols, vinyl cyanides, oxazilines,carboxylic acids and esters and mixtures thereof. Preferred vinylpyrrolidone polymers are selected from the group consisting ofpolyvinylpyrrolidone, vinyl acetate/vinyl pyrrolidone copolymer andmixtures thereof. Preferred polyvinyl esters are selected form the groupconsisting of vinyl acetate/crotonic acid copolymer, vinylacetate/crotonic acid/vinyl neodecanoate copolymer and mixtures thereof.Preferred vinyl alcohol polymers are selected from the group consistingof vinyl alcohol/vinyl acetate, vinyl alcohol/poly(alkyleneoxy)acrylate,vinyl alcohol/vinyl acetate/poly-(alkyleneoxy)acrylate and mixturesthereof. Preferred olefin oxides are selected from the group consistingof polyethylene oxide, polypropylene oxide and mixtures thereof.Preferred polycarboxylic acids and their esters are selected from thegroup consisting of acrylates, acrylates/octylacrylamide copolymers andmixtures thereof. The preferred oxazilines is polyoxazilines.

Water-soluble, film forming polymers of the present invention comprisenatural polymers selected from the group consisting of cellulosederivatives, algin and its derivatives, starch and its derivatives, guarand its derivatives, shellac polymers and mixtures thereof. Preferredcellulose derivatives are selected from the group consisting ofhydroxyethylcellulose, hydroxypropylcellulose, hydroxypropylmethylcellulose, ethylhydroxyethyl cellulose and mixtures thereof.

Specific water-soluble, film-forming polymers useful in the presentinvention include, but are not necessarily limited to Polyox WSR(polyethyleneoxide polymers) from Union Carbide; Natrosol 250(hydroxyethylcellulose) from Aqualon; Cellosize (hydroxyethylcellulose)from Union Carbide; Airvol (polyvinylalcohol copolymer) from AirProducts and Chemicals, preferably all commercially available gradeslike Airvol 103, Airvol 325, Airvol 540, Airvol 523S; Vinex [copolymerof vinyl alcohol and poly(oxyalkylene)acrylate] from Air Products andChemicals, preferably all commercially available grades such as Vinex1003, Vinex 2034, Vinex 2144, Vinex 2019; PEOX (polyethyloxazoline) fromPolymer Chemistry Innovations; PVP K Series (polyvinylpyrrolidone) fromInternational Specialty Products; Luviskol K Series(polyvinylpyrrolidone) from BASF; PVP/VA (vinyl acetate/vinylpyrrolidone copolymer) from International Specialty Products, preferablygrades W-735 and S-630; and Gantrez (copolymers of methyl vinylether/maleic anhydride) from International Specialty Products; CarbosetSeries (acrylate copolymer) from BF Goodrich; Resyn Series (vinylacetate/crotonate copolymers) from National Starch and ChemicalCorporation; Versatyl and Dermacryl Series (acrylate/octylacrylamidecopolymers) from National Starch and Chemical Corporation.

Optional Ingredients

Optional ingredients useful in the present invention are selected basedon either the various forms or attributes the composition is to have.The most preferred embodiments of the present invention are water-in-oilor oil-in-water emulsions. Some of the most common optional ingredientsinclude oils and fats, emulsifiers, waxes, pigments and mixturesthereof.

A. Oils and Fats

Mascara compositions of the present invention include oil-in-water orwater-in-oil emulsion compositions. These compositions require alipophilic material or solvent which forms either the dispersed orcontinuous phases of the composition. Said lipophilic materialstypically comprise oils and fats generally known for use in the cosmeticarts.

Oils typically used in cosmetics include those selected from the groupconsisting of polar oils, non-polar oils, volatile oils, non-volatileoils and mixtures thereof. These oils may be saturated or unsaturated,straight or branched chained, aliphatic or aromatic hydrocarbons.Preferred oils include non-polar volatile hydrocarbons includingisodecane (such as Permethyl-99A®, available from Presperse Inc.) andthe C₇ -C₈ through C₁₂ -C₁₅ isoparaffins (such as the Isopar® Seriesavailable from Exxon Chemicals).

Fats employed according to the invention are selected from the groupconsisting of fats derived from animals, vegetables, syntheticallyderived fats, and mixtures thereof wherein said fats have a meltingpoint from about 55° C. to about 100° C. and a needle penetration, asmeasured according to the American standard ASTM D5, from about 3 toabout 40 at 25° C. Preferably the fats selected for use in the presentinvention are fatty acid esters which are solids at room temperature andexhibit crystalline structure. Examples of fatty acid esters useful inthe present invention include the glyceryl esters of higher fatty acidssuch as stearic and palmitic such as glyceryl monostearate, glyceryldistearate, glyceryl tristearate, palmitate esters of glycerol, C₁₈₋₃₆triglycerides, glyceryl tribehenate and mixtures thereof.

B. Emulsifiers

A necessary components in the oil-in-water or water-in-oil emulsioncompositions of the present invention are emulsifiers. In theseembodiments of the present invention, emulsifiers are typically used atlevels from about 0.1% to about 40%, preferably from about 0.5% to about30%.

There are many factors which determine whether the water or the oil endup the dispersed or continuous phase. However, the single most importantfactor is the hydrophilic-lipophilic balance value (herein referred toas HLB) of the emulsifier; Wilkinson and Moore, Harry's Cosmeticology.7th Ed. 1982, p. 738. For example Schick and Fowkes, Surfactant ScienceSeries, Vol. 2, Solvent Properties of Surfactant Solutions. p 607.Schick and Fowkes discloses that HLB values of surfactant emulsifiersfor making water-in-oil emulsions is from 3-6 whereas for makingoil-in-water emulsions is from 8-15. Since the emulsions of the presentinvention includes both types of emulsion mentioned above theemulsifiers selected for use in the present invention are those havingan HLB from 3 to about 15. Said emulsifiers include those disclosed inthe C.T.F.A. Cosmetic Ingredient Handbook, 1992, pp.587-592; andRemington's Pharmaceutical Sciences, 15th Ed. 1975, pp 335-337; bothincorporated herein by reference. Said emulsifiers are selected fromthose known in the art and mixtures thereof including those inMcCutcheon's Volume 1, Emulsifiers & Detergents, 1994, North AmericanEdition, pp. 236-239; herein incorporated by reference.

C. Waxes

Waxes are defined as lower-melting organic mixtures or compounds of highmolecular weight, solid at room temperature and generally similar incomposition to fats and oils except that they contain no glycerides.Some are hydrocarbons, others are esters of fatty acids and alcohols.Waxes useful in the present invention are selected from the groupconsisting of animal waxes, vegetable waxes, mineral waxes, variousfractions of natural waxes, synthetic waxes, petroleum waxes, ethylenicpolymers, hydrocarbon types such as Fischer-Tropsch waxes, siliconewaxes, and mixtures thereof wherein the waxes have a melting pointbetween 55° and 100° C. and a needle penetration, as measured accordingto the American standard ASTM D5, of 3 to 40 at 25° C. The principle ofthe measurement of the needle penetration according to the standardsASTM D5 consists in measuring the depth, expressed in tenths of amillimeter, to which a standard needle (weighing 2.5 g and placed in aneedle holder weighing 47.5 g, i.e. a total of 50 g) penetrates whenplaced on the wax for 5 seconds. Waxes are used at levels in order toprovide sufficient bulk material that resists drying out afterapplication, providing thickness to the lashes. Levels of wax commonlyfound in the art are from about 1% to about 40%.

The specific waxes useful in the present invention are selected from thegroup consisting of beeswax, lanolin wax, shellac wax (animal waxes);carnauba, candelilla, bayberry (vegetable waxes); ozokerite, ceresin,(mineral waxes); paraffin, microcrystalline waxes (petroleum waxes);polyethylene, (ethylenic polymers); polyethylene homopolymers(Fischer-Tropsch waxes); C₂₄₋₄₅ alkyl methicones (silicone waxes); andmixtures thereof. Most preferred are beeswax, lanolin wax, carnauba,candelilla, ozokerite, ceresin, paraffins, microcrystalline waxes,polyethylene, C₂₄₋₄₅ alkyl methicones, and mixtures thereof.

D. Pigments

The solids component of the mascara compositions of the presentinvention contain cosmetically acceptable pigments selected from thegroup consisting of inorganic pigments, organic pigments, andpearlescent pigments. When employed, the pigments are present inproportions depending on the color and the intensity of the color whichit is intended to produce. The level of pigments in the solid portion ofthe mascara composition of present invention is from about 3% to about30%, preferably from about 5% to about 20%. Pigments are selected fromthe group consisting of inorganic pigments, organic lake pigments,pearlesent pigments, and mixtures thereof. Said pigments may optionallybe surface-treated within the scope of the present invention but are notlimited to treatments such as silicones, perfluorinated compounds,lecithin, and amino acids.

Inorganic pigments useful in the present invention include thoseselected from the group consisting of rutile or anatase titaniumdioxide, coded in the Color Index under the reference CI 77,891; black,yellow, red and brown iron oxides, coded under references CI 77,499, 77,492 and, 77,491; manganese violet (CI 77,742); ultramarine blue (CI77,007); chromium oxide (CI 77,288); chromium hydrate (CI 77,289); andferric blue (CI 77,510) and mixtures thereof.

The organic pigments and lakes useful in the present invention includethose selected from the group consisting of D&C Red No. 19 (CI 45,170),D&C Red No. 9 (CI 15,585), D&C Red NO. 21 (CI 45,380), D&C Orange No. 4(CI 15,510), D&C Orange No. 5 (CI 45,370), D&C Red No. 27 (CI 45,410),D&C Red No. 13 (CI 15,630), D&C Red No. 7 (CI 15,850), D&C Red No. 6 (CI15,850), D&C Yellow No. 5 (CI 19,140), D&C Red No. 36 (CI 12,085), D&COrange No. 10 (CI 45,425), D&C Yellow No. 6 (CI 15,985), D&C Red No. 30(CI 73,360), D&C Red No.3 (CI 45,430) and the dye or lakes based onCochineal Carmine (CI 75,570) and mixtures thereof.

The pearlescent pigments useful in the present invention include thoseselected from the group consisting of the white pearlescent pigmentssuch as mica coated with titanium oxide, bismuth oxychloride, coloredpearlescent pigments such as titanium mica with iron oxides, titaniummica with ferric blue, chromium oxide and the like, titanium mica withan organic pigment of the above-mentioned type as well as those based onbismuth oxychloride and mixtures thereof.

E. Miscellaneous

In the present invention numerous optional ingredients may be added toprovide additional benefits other than that attributed to the inventionas defined above. For example, it is preferred that the mascaracomposition of the present invention contain a preservative system toinhibit microbiological growth and maintain the integrity of theproduct. In the present invention, the preservative system does not havea detrimental effect on the composition.

Any optional ingredients known to those skilled in the art may also beused in the invention. Examples of optional ingredients are cosmeticfillers including, but not limited to, mica, talc, nylon, polyethylene,silica, polymethacrylate, kaolin, teflon; cosmetic preservativesincluding, but not limited to, methylparaben, propylparaben,butylparaben, ethylparaben, potassium sorbate, trisodium EDTA,phenoxyethanol, ethyl alcohol, diazolidinyl urea, imidazolidinyl urea,quatemium-15. Also, additives such as tall oil glycerides are easilyincorporated into emulsion forms of the mascara.

Water dispersible and oil dispersible clays may also be useful in theinvention to thicken the water or the oil phase. The water dispersibleclays comprise bentonite and hectorite, such as Bentone EW, LT fromRheox; magnesium aluminum silicate, such as Veegum from Vanderbilt Co.;attapulgite such as Attasorb or Pharamasorb from Engelhard, Inc.;laponite and montrnorrilonite, such as Gelwhite from ECC America; andmixtures thereof. The oil dispersible clays comprise quatenium-18bentonite, such as Bentone 34 and 38 from Rheox; the Claytone Seriesfrom ECC America; quatemium-18 hectorite, such as Bentone gels fromRheox; and mixtures thereof.

PROCESSING DIRECTIONS

1. Oil-in-Water Emulsion

Place the waxes and fats into a vessel equipped with heating and mixing.Heat the waxes and fats to about 85° C. with low speed mixing untilliquefied and homogeneous. Add pigments, any oil dispersible or solublecomponents. Increase the mixing rate to high and mix until the pigmentsare uniformly dispersed throughout the lipid mixture; about 30-35minutes. Add emulsifiers to said lipid mixture while continuing to mix.

In a second vessel equipped with rnLxing and heating, add water, thewater-soluble, film-forming polymers, and the remainder of the waterdispersible components. The mixture of water and water-soluble filmforming polymers can be made up ahead of the processing of the mascaracomposition. Mix with heating until this aqueous mixture is about 85° C.Q.S. for any water loss from said aqueous mixture.

Slowly combine the two mixtures and mix with a high speed dispersatortype mixer. Remove heat source and continue mixing this combined mixtureuntil the temperature of said combined mixture is from about 65° C.-70°C. Q.S. said combined mixture for any water loss, add the preservativesand insoluble polymer component and mix until homogeneous. Cool saidcombined mixture to about 45° C.-47° C. and add any remainingcomponents. Continue cooling and mixing until said combined mixture isabout 27° C. to about 30° C. Transfer said combined mixture to suitablestorage containers for subsequent filling of retail size packaging.

2. Water-in-Oil Emulsions

Combine the lipophilic material and emulsifier in a vessel equipped formixing. Disperse pigments and any other hydrophobic materials such asfillers into said mixture using a dispersator type mixer. In a separatevessel mix an aqueous solution of the water-soluble, film-formingpolymer and the water-insoluble polymeric material emulsion with anywater-dispersible ingredients such as preservatives. Slowly combine thetwo mixtures, continuing to mix at room temperature until the mixture isuniform. Transfer said mixture to suitable storage containers forsubsequent filling of retail size packaging.

EXAMPLES

1. Oil-in-Water Mascara

    ______________________________________                                        Ingredient              w/w                                                   ______________________________________                                        Vinyl acetate/vinyl pyrrolidone copolymer.sup.1                                                       38.00                                                 Deionized water                                              26.00            Paraffin wax                                                     7.00         Stearic acid                                                     9.00         Triethanolamine                                               1.50            Iron oxide black                                             8.50             Ammonium acrylates copolymer emulsion.sup.2                                                                        10.00                                                               100.00                                             ______________________________________                                         .sup.1 PVP/VA Copolymer W735 frorn Intemational Specialty Products            .sup.2 Sytran 5170, containing 41% by weight waterinsoluble polymer           solids, available from Interpolymer Corp.                                

2. Oil-in-Water Mascara

    ______________________________________                                         Ingredient             w/w                                                   ______________________________________                                         Copolymer of vinyl alcohol and                                                                       38.19                                                 poly(oxyalkylene)acrylate.sup.1                                               Deionized water                                             11.65             Hectorite.sup.2                                                   3.10        Carnauba wax                                                     1.60         Paraffin wax                                                    5.90          Beeswax                                                                                               3.00                                                  Stearic acid                                                    2.10          Triethanolamine                                             0.70              Petroleum distillate                                    4.00                  Tall oil glycerides.sup.3                                                                                                             2.00                  Pentaerythrityl-        2.00                                                  hydrogenated rosinate.sup.4                                                   Iron oxide black                                           10.00              Ammonium acrylates copolymer emulsion.sup.5                                                                        12.68                                    Propylene glycol                                            1.40              Glycerine                                                          0.50       Panthenol                                                          0.28       Preservatives                                                  Q.S.                                     100.00                                              ______________________________________                                         .sup.1 Vinex, available from Air Products and Chemicals, incorporated via     a 1 6.22 w/w %   stock solution in deionized water.                           .sup.2 Bentone EW available from Rheox Inc.                                   .sup.3 Zonester 85 available from Arizona Chemical Co.                        .sup.4 Foral 105 available from Hercules Inc.                                 .sup.5 Syntran 5170, containing 41% by weight waterinsoluble polymer          solids, available  from Interpolymer Corp.                               

3. Water-in-Oil Mascara

    ______________________________________                                          Ingredient            w/w                                                   ______________________________________                                              Cyclomethicone.sup.1                                                                            6.0                                                   Cyclomethicone/Dimethicone Copolyol.sup.2                                                                         9.0                                       Silicone Treated Iron Oxide.sup.3                                                                                          12.0                             Ammonium acrylates copolymer emulsion.sup.4                                                                     34.0                                        Copolymer of vinyl alcohol and                                                                        23.0                                                  poly(oxyalkylene)acrylate.sup.5                                               Polyethylene.sup.6                                        16.0                                         100.0                                                ______________________________________                                         .sup.       1 Dow Coming 244 fluid available from Dow Corning                 .sup.       2 Dow Coming 3225C, supplied as a solution of dimethicone         copolyol in cyclomethicone available from Dow Coming                          .sup.  3 STNP available from US Cosmetics, Inc.                               .sup.       4 Syntran 5170 available from Interpolymer Corp.                  .sup.       5 Vinex, available from Air Products and Chemicals,               incorporated via a 20.0 w/w %         stock solution in deionized water.      .sup.       6 ACumist B6 available from Allied Signal Inc.               

We claim:
 1. A mascara composition removable with soap and watercomprising:a. from about 3% to about 60% of water-insoluble polymericmaterial in an aqueous emulsion wherein the water-insoluble polymericmaterial comprises a polymer formed from monomers selected from thegroup consisting of aromatic vinyls, dienes, vinyl cyanides, vinylhalides, vinylidene halides, vinyl esters, olefins and their isomers,vinyl pyrrolidone, unsaturated carboxylic acids, alkyl esters ofunsaturated carboxylic acids, hydroxy derivatives of alkyl esters ofunsaturated carboxylic acids, amides of unsaturated carboxylic acids,amine derivatives of unsaturated carboxylic acids, glycidyl derivativesof alkyl esters of unsaturated carboxylic acids, olefinic diamines andisomers, aromatic diamines, terephthaloyl halides, olefinic polyols, andmixtures thereof; and b. from about 2% to about 50% of water-soluble,film-forming polymer comprising a polymer selected from the groupconsisting of vinyl alcohol/vinyl acetate copolymer, vinylalcohol/poly(alkyleneoxy)acrylate copolymer, vinyl alcohol/vinylacetate/poly-(alkyleneoxy)acrylate copolymer and mixtures thereof.
 2. Amascara composition according to claim 1 comprising from about 4% toabout 40% water-insoluble polymeric material.
 3. A mascara compositionaccording to claim 1 comprising from about 5% to about 30%water-insoluble polymeric material.
 4. A mascara composition accordingto claim 1 wherein said water-insoluble polymeric material comprises apolymer formed from monomers selected from the group consisting ofaromatic vinyls, dienes, vinyl esters, olefins and their isomers,unsaturated carboxylic acids, alkyl esters of unsaturated carboxylicacids, hydroxy derivatives of alkyl esters of unsaturated carboxylicacids, amides of unsaturated carboxylic acids and mixtures thereof.
 5. Amascara composition according to claim 4 wherein said water-insolublepolymeric material comprises a polymer formed from monomers selectedfrom the group consisting of aromatic vinyls, dienes, vinyl esters,alkyl esters of unsaturated carboxylic acids, hydroxy derivatives ofalkyl esters of unsaturated carboxylic acids and mixtures thereof.
 6. Amascara composition according to claim 1 comprising from about 4% toabout 40% water-soluble, film-forming polymers.
 7. A mascara compositionaccording to claim 6 comprising from about 5% to about 35%water-soluble, film-forming polymers.
 8. A mascara composition accordingto claim 1 wherein said water-insoluble, polymeric material comprises apolymer selected from the group consisting of acrylates copolymers;styrene/acrylates/methacrylate copolymers; acrylic polymers;styrene/acrylic ester copolymers; polyvinylacetates; vinylacetate/ethylene copolymers; styrene/butadiene copolymers;polyurethanes; butadiene/acrylonitrile copolymers;styrene/acrylates/acrylonitrile copolymers; and mixtres thereof.
 9. Amascara composition according to claim 1 wherein said water-insolublepolymeric material in an aqueous emulsion comprises acrylates copolymerwith added ammonia.
 10. A mascara composition according to claim 1wherein said water-soluble, film-forming polymer comprises vinylalcohol/vinyl acetate copolymer.
 11. A mascara composition according toclaim 1, further comprising a water-soluble, film-forming polymerselected from the group consisting of (i) polymers formed from monomers,comprising monomers selected fron the group consisting of olefin oxides,vinyl pyrrolidones, vinyl esters, vinyl cyanides, oxazolines, carboxylicacids, carboxylic acid esters and mixture thereof, (ii) polymers formedfrom a natural polymer selected from the group consisting of cellulosederivatives, algin, starch, guar, shellac polymers and mixtures thereof,and (iii) mixtures thereof.
 12. A mascara composition according to claim11 wherein:the polymer formed from olefin oxides is selected from thegroup consisting polyethylene oxide, polypropylene oxide and mixturesthereof; the polymer formed from vinyl pyrrolidones is selected from thegroup consisting of polyvinylpyrrolidone, vinyl acetate/vinylpyrrolidone copolymer and mixtures thereof; the polymer formed fromvinyl esters is selected from the group consisting of vinylacetate/crotonic acid copolymer, vinyl acetate/crotonic acid/vinylneodecanoate copolymer and mixtures thereof; the polymer formed fromcarboxylic acid esters is selected from the group consisting ofacrylates, acrylates/octyl-acrylamide copolymers and mixtures thereof;the polymer formed from oxazolines is selected from polyoxazolines; andthe polymer formed from a natural polymer is selected from the groupconsisting of hydroxyethylcellulose, hydroxypropylcellulose,hydroxypropyl methylcellulose, ethylhydroxyethyl cellulose and mixturesthereof.